Umbrella’s Big Data solution helps MyMoneyMantra leverage data for improving conversion and Marketing ROI
MyMoneyMantra (MMM) acts as an online marketplace that makes it easier for consumers to get aﬀordable loans, credit cards and insurance covers. MMM is a well‐established organisation that extends services across 500 cities and partners with more than 100 reputed financial institutions. The pioneering financial company has done more than 45,000 crores of business in Indian rupees.
MMM helps users choose a loan by giving them information to compare and select products and process their documents to facilitate approval and disbursement. These processes involve collecting and using a lot of data for key functionalities:
02. Business Challenge
03. Technical Challenge
The main challenge was that they did not have an eﬀective system to integrate, de‐duplicate and structure the data and appropriate it to diﬀerent applications for optimal productivity and revenue acceleration. Data visualisation for various purposes was missing leading to delay in analytics and insights for making business decisions.
Other hurdles that MMM had with the existing data setup:
Such complexity was dragging down operations across the organization and slowing down all data users, business users, developers and data scientists
04. Proposed Solution
Transformation and Datawarehouse
The data from the lake was de‐duped and interlinked through the AWS ETL layer. The ETL layer helped load the raw data and other data points to other applications like the lead management system and the marketing campaign management systems.
Using the ETL layer, the data was then ingested into the customer management system or data mart to manage unique customer records.