Big Data on Cloud for Popular Loyalty Card Program
The Big Data Cloud Journey
The well-known loyalty program service originally had all their systems running on premise. Their workloads were on the Statistical Analysis System (SAS) application, which is a highly standardized and reliable solution for data mining, processing complex raw data and generating meaningful insights. However, the customer wanted a Big Data solution on Cloud that would meet the following goals:
Umbrella’s Solutions for Leveraging Data on Cloud
Umbrella’s Data Lake Framework and Data Warehouse helped move all the functionalities performed by the SAS application to AWS and ensured cost and data optimization:
Reports Transformation Architecture
Umbrella helped the financial services provider to leverage Big Data and AWS for cost effective data consolidation that enables effective campaign planning.