Big Data on Cloud for Popular Loyalty Card Program
As India’s largest multi-brand loyalty program, this leading player in the Finance industry has more than 100 partners and a growing base of nearly 100 million members. The loyalty program is also widely accepted across 12000 touch points in more than 100 cities. Customers can add points to their membership card and redeem the points at different stores.
The Big Data Cloud Journey
The well-known loyalty program service originally had all their systems running on premise. Their workloads were on the Statistical Analysis System (SAS) application, which is a highly standardized and reliable solution for data mining, processing complex raw data and generating meaningful insights. However, the customer wanted a Big Data solution on Cloud that would meet the following goals:
Umbrella’s Solutions for Leveraging Data on Cloud
Umbrella’s Data Lake Framework and Data Warehouse helped move all the functionalities performed by the SAS application to AWS and ensured cost and data optimization:
Reports Transformation Architecture
Umbrella helped the financial services provider to leverage Big Data and AWS for cost effective data consolidation that enables effective campaign planning.