Prominent airline makes reliable and profitable business decisions with Umbrella’s Big Data solution that enhances their route profitability analysis
01. About the Airline
The airline company aims at bringing a customised and seamless experience for Indian travellers that blends service excellence and exceptional hospitality. The relatively new airline has expanded operations in a short span of time, now serving 36 destinations with over 200 ﬂights daily.
02. Business Challenge
The airline’s team was following a highly manual process for integrating and manipulating data for route profitability planning. They did not have much ﬂexibility with data manipulation and because of the complexity and volume, the management was using data that was at least 24 hours old for route planning. This delay and the lack of eﬀective visualisation was aﬀecting optimal route profitability analysis that would ensure better ROI.
03. Business Need for Efficient Route Profitability
As the airline was expanding, route planning was a critical aspect that significantly inﬂuences any airline’s revenue. Route profitability systems help an airline determine the following from data analysis:
Some of the factors inﬂuencing route profitability planning include :
In order to achieve profitability, an airline needs to integrate data on all these factors and more efficiently. The management needs to visualise the data eﬀectively to plan routes in a manner that would help them save costs and improve revenue.
04. The Data Challenge
Route profitability planning for the airline business was complex because of the variety of data that is integrated from multiple sources. With a manually intensive process, they were finding it difficult to leverage the data for improving ROI.
These were the primary challenges in this process:
05. The Big Data Analytics Solution
Data aggregation being the airline company’s main challenge, the first solution that Umbrella implemented was establishing a data lake. This helped create a centralized repository using which the management could execute route planning more eﬀectively. Manual intervention was minimised, and the team could conduct analysis based on diﬀerent parameters without restrictions. A number of dashboards with an interactive view makes data visualisation easier for various purposes.
Umbrella’s Approach For The Airline’s Challenge
06. Business Benefits
The Big Data‐Analytics solution has solved the client’s business challenge of planning route profitability for better revenue. The airline has benefited in the following areas: