Sheela Foam Realigns Retails Business Strategy With Citrix
A leader in Polyurethane (PU) Foam, Sheela Group is a multi-billion rupee entity. Established in 1971, Sheela Group has nationwide presence in manufacturing PU foam and markets its products globally. The Group is committed to a single vision—bringing comfort, convenience and luxury to enhance the lifestyle of modern man.
The winning brands of Sheela Group include
01. The Challenge
Sheela Group wanted to realign the business strategy and engage more with retailers to boost revenues and to get a close feel of customers and thereby further embed its brands in the market. The company needed the infrastructure to support its new business goals. The need was to quickly extend the ERP to retailers across the country and provide access to a closed group of users. Getting the right partner to implement the technology was critical.
02. The Solution
Sheela Group turned to its trusted partner Momentum Infotech (now Umbrella Infotech) and asked for a solution. Says Pertisth Mankotia, CIO & CHRO of the Group, “Without hesitation we turned to Umbrella, a Gold Citrix partner. We shared a personal equation and we knew we could trust the company. We were confident Umbrella could understand our vision, our pain points and design a solution to meet with the business objectives.”
Umbrella advised application virtualization and the roll out began earnestly. Umbrella deployed Citrix Xenapp to extend ERP access to all retailers, applying load balancing and close monitoring to optimize delivery.
Within months retailers across regions were on-boarded onto the new system, enabling Sheela to connect directly with retailers.
Sheela is now able to engage closely with retailers and harvest huge business benefits. The company has launched several schemes for retailers, boosting its revenues and is able to ramp up its reach to customers faster via new retailers.
Speaking about the experience, Pertisth Mankotia, CIO & CHRO of Sheela Group says, “This was a strategic vision for the Group and we had to get the roll out right, in a time bound manner, very quickly. We were confident Umbrella is the right partner as the company has the right value system.”
Sheela Group is happy with the performance of the deployment and not experienced any downtime since the roll out two years ago. Umbrella has designed a close monitoring system which send alerts and allows pro-active management, “We are happy with Umbrella as it has integrity and is transparent in its dealings and this is evident in its pro-active approach to maintenance,” says Mankotia.